By Staff Reporter
THE Broadcasting Authority of Zimbabwe (BAZ) has banned all local players from disseminating infomercials on Prophets and Sangomas in a bid to protect the public from misleading information.
In a directive to all broadcasters BAZ CEO ,Tendai Kapumha ordered a halt of such content in line with the laws of the land.
“This letter serves to remind you of the Authority’s directive to all broadcasters of advertising content from churches and traditional healers and of traditional herbs and medicines which cannot be authenticated, since they tend to mislead the public.
“Considering the Authority’s mandate to protect the interest of consumers , account being taken of the prohibition of such advertisements and informecials in terms of Section 23 (a) & (b) of the Broadcasting Services (code for Broadcasters) Regulations , 2023 as read with section 27 (4) E of the Broadcasting Services Licensing and Content Regulations 2004 all broadcasters are directed to discontinue the broadcasting of such content,” he said.
He added the directive does not stop the broadcasting of discussion programs or debates which do not contain advertising content on these issues.
