By Staff Writer
The World Health Organisation launched an initiative Tuesday urging countries to raise taxes on tobacco, alcohol, and sugary drinks by at least 50% by 2035 to combat chronic diseases and generate public revenue.
The “3 by 35” Initiative aims to raise $1 trillion over the next decade through health taxes as governments struggle with rising noncommunicable diseases, shrinking development aid and growing public debt.
“Health taxes are one of the most efficient tools we have,” said Dr. Jeremy Farrar, WHO assistant director-general for health promotion and disease prevention.
“They cut the consumption of harmful products and create revenue governments can reinvest in health care, education, and social protection.”
Noncommunicable diseases, including heart disease, cancer and diabetes, account for more than 75% of deaths worldwide.
WHO said a one-time 50% price increase on the three product categories could prevent 50 million premature deaths over 50 years.
Between 2012 and 2022, nearly 140 countries raised tobacco taxes, resulting in real price increases averaging more than 50%.
The organization cited success stories from Colombia to South Africa, where governments introducing health taxes saw reduced consumption and increased revenue.
However, WHO noted many countries continue providing tax incentives to unhealthy industries and maintain long-term investment agreements that restrict tobacco tax increases.
The initiative focuses on three key areas: cutting harmful consumption by reducing affordability, raising revenue to fund health and development programs, and building political support across government ministries and civil society.
WHO called on countries, civil society and development partners to support the initiative as part of efforts toward universal health coverage and sustainable development goals.
