NetOne sustains pro-people centered initiatives, ‘Say no To Drugs Campaign’ continued
Business Reporter
TOP Mobile Network Operator, NetOne Cellular is pressing ahead with its pro-people centered initiatives following the tabling of plans to press ahead with the “say No To Drugs” campaign.
Drug and substance abuse has reached crisis levels in Zimbabwe, particularly affecting urban youth grappling with high unemployment. Commonly abused substances include crystal meth (“mutoriro”), unregistered cough syrups (e.g., Broncleer), and marijuana.
The crisis is severely straining the healthcare system, with an estimated 60% of psychiatric admissions linked to substance-induced disorders
Speaking to the media on the plans recently, NetOne spokesperson Ernest Magadzire said the continuation of the “Say No to Drugs” campaign reflected the company’s belief that fighting drug abuse requires sustained engagement rather than a once-off awareness drive.
“NetOne believes that connectivity is not only about technology but also about connecting people to opportunities, hope and a better future. Drug and substance abuse has become one of the most significant social challenges facing Zimbabwe’s youth, threatening their health, education, productivity and ability to contribute meaningfully to national development,” he said.
Magadzire said the campaign sought to complement government efforts by expanding awareness, promoting prevention and empowering young people with information and positive alternatives.
“NetOne’s corporate social responsibility pillars of Health and Care and Empowerment, the company would continue to support digital inclusion, innovation, entrepreneurship, sports development and skills empowerment programmes to provide positive pathways for young people,” he said.
He said NetOne was taking the anti-drug message directly to communities, schools and digital platforms to bridge the gap between awareness and action, adding that the campaign was not a once-off initiative but a long-term social investment.
“Our interventions will include community outreach programmes, school engagement initiatives, digital awareness campaigns, mentorship programmes and educational workshops that equip young people with knowledge, life skills and opportunities for personal growth,” Magadzire added.
