Business Reporter
IT is all systems out for the Sanganai/Hlanganani — World Tourism Expo, scheduled to run from September 10 to 12 in Mutare.
The expo is an annual event, showcasing the country’s vast tourism potential, while it attracts a wide range of local and international exhibitors, industry professionals and visitors interested in exploring Zimbabwe’s unique attractions and investment opportunities.
The historic first edition of the Sanganai/Hlanganani World Tourism Expo was in 2008 and opened a new chapter for African tourism as a whole. The expo (formerly Zimbabwe International Travel Expo or Shanyai/Vakatshani) was initially hosted in Harare until it was moved to Bulawayo in 2015.
The Government then said the decision to hold the event at the Zimbabwe International Trade Fair grounds in Bulawayo was laudable as there was more space. The expo significantly boosted the city’s tourism visibility and offered stakeholders valuable opportunities to market their products and services.
While this year’s edition of the flagship tourism event is shifting to Mutare, the nation, region and world leadership remains unwavering in its commitment to leveraging the expo as a springboard for attracting international investment, boosting arrivals and consolidating its brand as a premier tourism destination.
The event has also provided a fertile ground for connecting with international buyers, forming global partnerships, and positioning Bulawayo as a critical player in Zimbabwe’s tourism sector.
The Sanganai/Hlanganani Expo is organised by the Zimbabwe Tourism Authority (ZTA) and is regarded as the country’s premier tourism and travel trade event, attracting exhibitors and buyers from across Africa and beyond.
