By Staff Writer
THE United Nations International Children’s Emergency Fund (UNICEF) and SPAR Zimbabwe on Tuesday signed a memorandum of understanding to roll-out joint awareness and communication campaigns on child rights issues.
The collaboration, which highlights UNICEFโs significant engagement with the private sector to deliver assistance for children in the country, also reaffirms SPARโs social agenda to contribute towards building a better society for all.
In a joint statement, they said their drive will primarily see them focus on sharing messages on health-related issues with SPAR customers.
โThe partnership between UNICEF and SPAR Zimbabwe speaks to our private sector for the promotion of the rights and wellbeing of children and their families,โ UNICEF Representative in Zimbabwe Tajudeen Oyewale said.
โThe campaign rolled-out through SPAR Zimbabwe network will – without doubt โ reach many people and complement the communication campaigns of the Government, UNICEF and partners in Zimbabwe.โ
An initial campaign was launched a few weeks ago on diarrheal diseases including cholera and preventive measures to protect oneself against the infection, highlighting the importance of hand washing, good hygiene and use of safe water.
As part of the national response to the current cholera outbreak, awareness has also been promoted through SPARโs social media platforms and in all their 35 stores across the country.
โOur collaboration with UNICEF is in line with our mission statement โBetter Togetherโ, which encapsulates our philosophy of being part of the community in which we operate, not just geographically but also by being involved at grass-roots level,โ said Cypren Borerwe, SPAR Zimbabwe General Manager.
