Swiss embassy in Zim  injects US$2 mln for four years long culture program

By Staff Reporter

SWITZERLAND has set a side a total US$2 million fun to support arts and culture programs for Zimbabwe and Swiss artists.

Dubbed the ‘SSADZA’ , the initiative will see a collaboration of Swiss and Zimbabwean artists showcase their musical talent.

Announcing the initiative, Swiss ambassador to Zimbabwe, Zambia and Malawi, Stephane Rey highlighted the significance of culture.

“We all know that the true magic happens when culture and human connection come into play. It is with immense pride that I announce tonight the launch of the US$2 million Swiss Arts and Culture Programme for Zimbabwe, fondly called SSADZA (yes, by now you’ve all understand it is a tasty name!).

“This initiative, spanning the next four years, will partner with local organisations across Zimbabwe to give artists a platform for their unique voices,” Rey said.

The ambassador told guests that the SSADZA programme was Switzerland’s commitment to localisation, empowering local institutions and communities.

“We believe in leaving the power of artistic expression, cultural preservation, and innovation in the capable hands of Zimbabweans.

“As SSADZA rolls out, I am confident Zimbabwean artists will continue to make waves on the local, regional, and global stages, as they have done for centuries.”

Said the ambassador, “To ensure the sustainability of the vibrant art scene in Zimbabwe, collaboration with the private sector is crucial, as it provides the financial backing and market access needed to nurture talent and expand opportunities.

“Our partnership extends well beyond the arts, underpinned by strong economic ties that have flourished over decades.

Swiss companies, many of which have operated in Zimbabwe for years, are a true testament to an enduring collaboration.”

The initiative will also foster collaboration with Swiss artists, like Nnavy, who graced the occasion with the national anthems.

“Nnavy is not just here for entertainment. Her presence represents a bridge between our cultures, a reminder of what can happen when creativity crosses borders.

“As she continues to enchant us with her music tonight, I hope her art will inspire us all to think about what is possible when cultures meet, collaborate, and create something truly remarkable.,” added Rey.

Rey said it was an absolute privilege and delight to celebrate the strong bonds between Switzerland and Zimbabwe as the two nations were looking forward to the exciting journey ahead.

“To prepare tonight’s special SSADZA, we needed many cooks. So, I am grateful beyond words to my fantastic team here present, all protocols observed, for feeding into the vision we have in store for our bilateral relations, and for plating it so nicely tonight.”

This year marks the 75th anniversary of the Geneva Conventions, a cornerstone of international humanitarian law.

To commemorate this milestone, Switzerland is planning a special event in Zimbabwe later this year, showcasing an exhibition that reflects on the Conventions’ achievements and challenges.

“Nelson Mandela once said, ‘It always seems impossible until it’s done. The challenges we face may feel daunting, but the progress we have made together, whether in the arts, business, governance, or reconciliation proves that we can achieve the seemingly impossible,” said Rey.