Business Reporter
HARARE – The inaugural EU-Zimbabwe Business Forum which officially kicked off in Harare on Tuesday has been described by top industrialists as a momentous occasion to reignite the fading trade ties between the West and Zimbabwe.
The three-day event, held in the capital, has attracted representatives from 63 EU-based companies, signalling what officials describe as a renewed commitment to economic engagement. The forum has brought together stakeholders from both sides to explore opportunities in key growth sectors, including horticulture, mining, and renewable energy.
Speaking at the opening ceremony, EU Ambassador to Zimbabwe, His Excellency Jobst von Kirchmann, described the forum as a groundbreaking initiative designed to boost bilateral trade, which currently exceeds US$1 billion.
“Our main goal with this platform is to elevate our trade relationship and, for the first time, bring EU firms to Zimbabwean shores to strengthen our ties,” said Ambassador von Kirchmann.
Zimbabwe’s Permanent Secretary for Foreign Affairs and International Trade, Ambassador Albert Chimbindi, echoed the ambassador’s sentiments, stating that the forum reflects a shared commitment to a new era of economic partnership.
“This initiative is a clear signal that we are entering a new phase of mutual interest and collaboration. It is indeed very encouraging,” said Ambassador Chimbindi.
The Zimbabwe Investment and Development Agency (ZIDA) played a central role in showcasing the country’s economic potential. ZIDA Chief Executive Officer, Mr Tafadzwa Chinamo, welcomed the presence of EU investors, saying it allowed them to witness Zimbabwe’s business environment firsthand.
“The EU firms were able to see for themselves the opportunities in all sectors of the Zimbabwean economy. This is an important step in fostering long-term investment,” said Chinamo.
Local exhibitors seized the opportunity to engage with potential European partners. Emphasis was placed on ensuring product certification and adherence to international standards, with ongoing efforts led by the Ministry of Industry and Commerce to bolster export readiness.
