Business Reporter
NetOne and Heal Us Zimbabwe have launched a 23-day walkathon from Beitbridge to Harare as part of a joint campaign aimed at raising awareness about drug and substance abuse among young people.
Running from 27 June to 19 July 2026 under the theme “Together We Rise, United We Heal,” the initiative is intended to highlight the need for collaboration between organisations, communities and institutions in addressing substance abuse.
The partnership brings together NetOne, Zimbabwe’s state-owned telecommunications operator, and Heal Us Zimbabwe, a community organisation founded by former drug user Columbus Tapiwa Mushore, who now focuses on addiction awareness and recovery support.
The campaign comes amid growing concern over drug and substance abuse in Zimbabwe. Reports have shown increasing levels of drug use among young people, with the issue prompting national attention and being declared an emergency by President Emmerson Mnangagwa.
Speaking ahead of the walkathon’s launch in Beitbridge, NetOne Group chief executive officer Eng. Raphael Mushanawani said the company viewed the partnership as an opportunity to support efforts aimed at protecting young people.
“NetOne is honoured to play a central role in this effort, but we cannot do it alone. Heal Us Zimbabwe brings lived experience, frontline knowledge and the human side of recovery,” he said.
Mushore said the organisation’s involvement was focused on reaching communities affected by addiction and supporting young people through awareness and rehabilitation initiatives.
The walkathon covers more than 500 kilometres, with participants engaging communities along the route through counselling sessions, personal testimonies and discussions on prevention and recovery.
NetOne said its involvement extends beyond awareness activities, with the company using its communication platforms to support access to information, counselling and rehabilitation resources.
“Connectivity is not only about technology but also about connecting people to opportunities, hope and a better future,” Mushanawani said.
The initiative also aligns with broader national development goals, with organisers noting that a healthy and productive youth population is important to Zimbabwe’s long-term social and economic progress.
By Day 4 of the journey, organisers said the walkathon had received support from communities along the route, with residents offering encouragement and assistance to participants.
The campaign concludes with a call for young people to reject drug abuse and seek healthier choices, under the message: “Your future is in your hands. Say No to Drugs. Say Yes to Life.”
